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Sur-Kshetra goes global

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PR24x7

Sur-Kshetra goes global

For the first time, 3 networks – COLORS, Sahara One and Geo TV – simulcast to entertain music-lovers across the world

Starting 8th September, 2012, every Saturday and Sunday at 7.30PM

Mumbai: Music lovers across the world brace yourselves because no matter where you are, Sur-Kshetra is coming to serenade you! COLORS and Sahara One announce the launch of the most awaited Indo-Pak Musical Extravaganza Videocon presents Sur-Kshetra powered by Dabur Amla Hair Oil, a cross-border musical battle that brings together incredible singing talent from India and Pakistan in a competition to prove who reigns supreme. Also being simulcast on Pakistan s Geo TV, Sur-Kshetra promises to be the biggest musical reality show on television as the show goes global being aired across the 3 channels multiple networks across the world at the same time. Creating a thrill matching the excitement levels created by an India-Pakistan cricket match, this musical journey is all set to enthrall audiences as it hits television screens starting 8th September, 2012 every Saturday and Sunday at 7.30 PM on COLORS, Sahara One and Geo TV networks across the world.

Commenting on the launch of the show across COLORS networks across the world, Raj Nayak, CEO COLORS, said, This is the first time ever in the history of television that a show will be simulcast across national and international networks of COLORS, Sahara One and Geo TV, making it the biggest show to hit TV screens ever. Unifying audiences across the globe, Sur-Kshetra will bring hearts closer as it builds an exciting viewing experience much like that created by an India-Pakistan cricket match. Speaking on the timeslot, he further elaborated, With Jhalak Dikhhla Jaa going strong on weekends, the inclusion of Sur-Kshetra will further strengthen our weekend content lineup providing our audiences with variety entertainment that appeals to them.

Produced by Sahara One in association with Saaibaba Telefilms, Sur-Kshetra s two teams will be mentored by Indian music director-cum-singer-cum-actor Himesh Reshammiya and Pakistani music sensation Atif Aslam. Judging the musical flair of the contestants will be the THREE legends Asha Bhosle (India), Abida Parveen (Pakistan), and Runa Laila (Bangladesh). With auditions conducted across India and Pakistan, Sur-Kshetra will showcase 6 of the best singers from both regions as they engage in a battle of talent and genres to achieve their goal of reaching the Finalist Throne to compete in the war that will make them the ultimate singing sensation. Hosted by Bollywood actress Ayesha Takia, the show will also witness popular celebrities from the Indian and Pakistani world of music such as Ismail Darbar, Alka Yagnik, Suresh Wadkar, Janab Ghulam Ali Sahab, Haddiqa Kiani, Amir Ali and Sajjad Ali scouting for talent during the mega auditions.

Adding to this, Mr. Boney Kapoor Director, Sahara One Media and Entertainment Ltd said, Sur-Kshetra is a mega reality music show that brings together the best of singing talents from two arch-rival nations, India & Pakistan, competing against each other.

Sharing the excitement, Mr. Suresh Mishra, Asst Director Worker – Sahara One Media and Entertainment Ltd. said, Music has always fostered a common and harmonious bond. Through multiple platforms, such a beautiful show will delight viewers across the globe with a set of new generation of singing talents from India and Pakistan.

A 360-degree integrated marketing campaign will engage multiple mediums like print, television, outdoor and radio through tie-ups reaching out to target audiences across the globe.

Talking further about the show, Gajendra Singh, Producer Saaibaba Telefilms, said, Music knows no boundaries; it speaks its own language. With Sur-Kshetra, our aim is to unify audiences from across the world while showcasing singing talent led by mentors Himesh Reshammiya and Atif Aslam. The inclusion of industry stalwarts Ashaji, Abidaji and Runaji add to the grandness of the show making it one to watch out for.

Sur-Kshetra will be an elaborate singing reality show aiming at Fateh Suron Ki, Jeet Sangeet Ki, bringing forth the hidden musical talent not only from India, but also from Pakistan for the world to sit up and take notice. Starting off with auditions, the final 12 selected contestants showcase the best singers from India and Pakistan. Representing the Indian team being mentored by Himesh Reshammiya will be singers Indrani Bhattacharjee (Kolkata), Shahzad Ali (Bikaner), Yashraj Kapil (Delhi), Aman G Trikha (Mumbai), Diljaan (Jalandhar), and Budhaditya Mukherjee (Kolkata). Competing with the Indian team and showcasing their international singing talent under the guidance of Atif Aslam will be the Pakistani team with singers Ameer Ali (Karachi), Imraan Ali (Lahore), Mulazim Husain (Rawalpindi), Nabeel Shaukat Ali (Lahore), Sara Raza Khan (Karachi), and Nadeem Abbas (Lahore).

With the Indo-Pak musical battle taking the forefront, Sur-Kshetra s participants will be seen facing-off over different themes during the course of the episodes which include Nusrat Fateh Ali Khan vs. Mohd. Rafi, Abida Parveen vs. Asha Bhosle, and even Himesh Reshammiya vs. Atif Aslam. Other episodic themes include Evergreen Old Melodious Numbers , Best Romantic Songs , Qawwali Special , Retro Special , Shaadi Special , Folk Special bringing alive the Colours of their Nation , and AR Rehman Special among others.

So get ready to witness the battle of a lifetime as the contestants make music not war on

Videocon presents Sur-Kshetra powered by Dabur Amla Hair Oil

Starting 8th September 2012, every Saturday and Sunday at 7.30 PM

For more information, please contact:

Atul Malikram

9827092823

Central India\’s No.1 PR AgencyPR 24×7 Network Ltd.www.atulmalikram.in

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